Them vs Us
THEY have CNN or Kelly Clarkson playing in the background. WE have other members cheering you on to finish your last rep.
• THEY have cardio machines that tell you you’re going too fast. WE have trainers that are telling you you’re not going fast enough.
• THEY have mirrors. WE have trainers that tell you how to correct your form.
• THEY have biceps curls and cable crossover machines. WE have squats and deadlifts that you’ll actually be able to transfer into real life.
• THEY sell you a membership and hope you only come for one month. WE want you to come as often as possible to help change your life.
• THEY have a 20 minute workout in 2 hours. WE have a 2 hour workout in 20 minutes.
• THEY have a machine at the front desk where you swipe your card. WE have knowledgeable trainers that address you by your name when you enter the box, ready to give you all the fitness information that you ask for.
• THEY train for looks. WE train for life.